As an in-house designer for Kenny Hills Hospitality Group, I designed for a number of their brands—Kenny Hills Bakers, Kenny Hills Coffee Roasters, Kenny Hills Manufactory, and others—creating internal and external communications.
On the job, I was creating logos, illustrations, menus, posters, labels, catalogues, packaging, etc. Occasionally, I helped with food styling and art direction during photoshoots to ensure we got the shot required for work I designed. I also had the opportunity to design for our brands’ collaborations with Le Creuset and Nutella.
In-House: Kenny Hills Hospitality Group / 2024–2025
This photography book is a study of the five performing arts that define the state of Kelantan—wayang kulit, makyong, dikir barat, menora and main puteri. The book features 85 colour and black & white images of dalangs and dancers, poets and singers, actors and musicians—behind, on– and off–stage.
For the book cover, initial designs never felt quite right, as any one image that was used seemed to imply that the book was about that particular performance. With the photographers’ suggestion, we explored the merging of images, giving it a sense of mystery, intimacy, and a hint of sensuality.
To further enhance the nature of the book, each chapter title of the book used ligatures and flourishes to create a sense of movement and performance. Some of which had be designed as they weren’t available within the chosen typeface system.
Client: Soraya Yusof Talismail and Ariff Awaluddin
Studio: William Harald-Wong & Associates / 2018
The Five Arts Centre published a book in which fourteen writers from different disciplines, generations and backgrounds draw from personal encounters, critical theory and performance analysis to engage with ideas about Krishen Jit’s theatre.
The brief for this project essentially gave me free range for the design of the book. From each chapter to the next, the designs were different in an attempt to capture and reflect the content of each chapter. The designs created for the book had pushed me beyond my comfort zones, but resulted in something unique to the Five Arts Centre.
Client: Five Arts Centre
Studio: William Harald-Wong & Associates / 2018
An illustrated map for the International School of Kuala Lumpur that feature points of interest for visitors and alumni. The points of interest is a reflection of the school’s history and present time, as they have recently moved to a new campus.
Designing the map was a bit of a challange because unlike more traditional maps of searching for a building, these items were located on different floors and rooms. Being as accurate as possible with the numbered location was key to ensure users would be able to find their way in relation to the school’s many structures.
Client: International School of Kuala Lumpur
2023
