As an in-house designer for Kenny Hills Hospitality Group, I designed for a number of their brands—Kenny Hills Bakers, Kenny Hills Coffee Roasters, Kenny Hills Manufactory, and others—creating internal and external communications.
On the job, I was creating logos, illustrations, menus, posters, labels, catalogues, packaging, etc. Occasionally, I helped with food styling and art direction during photoshoots to ensure we got the shot required for work I designed. I also had the opportunity to design for our brands’ collaborations with Le Creuset and Nutella.
In-House: Kenny Hills Hospitality Group / 2024–2025
In-House: Kenny Hills Hospitality Group / 2024–2025
This photography book is a study of the five performing arts that define the state of Kelantan—wayang kulit, makyong, dikir barat, menora and main puteri. The book features 85 colour and black & white images of dalangs and dancers, poets and singers, actors and musicians—behind, on– and off–stage.
For the book cover, initial designs never felt quite right, as any one image that was used seemed to imply that the book was about that particular performance. With the photographers’ suggestion, we explored the merging of images, giving it a sense of mystery, intimacy, and a hint of sensuality.
To further enhance the nature of the book, each chapter title of the book used ligatures and flourishes to create a sense of movement and performance. Some of which had be designed as they weren’t available within the chosen typeface system.
Client: Soraya Yusof Talismail and Ariff Awaluddin
Studio: William Harald-Wong & Associates / 2018
